Delstree makes this easy for you to identify and sell more to your most
valuable customers through the use of RFM (Recency,
Frequency & Monetary
) or RFV (Recency,
Frequency & Value
) analysis. A standard module integrates with your
historic sales and returns information quickly and easily, so that you can
segment your customers based on tried and trusted RFM rules.
seen businesses improve campaigns by 25% with the same marketing budget.
There is plenty of literature on the web about RFM for you get up to speed
on it. Delstree makes it easy for you to use and implement the strategies.
RFM analysis is all about sending the right message to the right groups
of customer in an economic fashion. By not blanket mailing your complete
customer database you will show your customers that you understand their
needs and it will help to make them a more profitable customer.
Your top customers need to be reminded
that you care
Those that have not
bought from you in a while might need some persuasive offers to bring them
And those low
spenders need an all together different strategy
RFM works on the
simple premise as laid out below: R
The customers that last bought
something from you are more likely to purchase again.
The customers that buy more frequently are, you guessed it, more likely to
buy from you again.M
The highest spenders will help to
create more successful campaigns. (This can be based on gross/net value or
RFM analysis is also useful to help identify customers
that have been profitable customers in the past, but have not bought in the
past X months or years. This group of customers react well to telesales
campaigns because they know, understand and appreciate your product or
service, by the fact fact that they have bought frequently in the past, and
it is up to you to tempt them back with "can't beat" offers.